As the first creative team invited to the project team by Tony Malkin, ESRT ownership, Beneville Studios contributed to the vision of the new experience from its inception. Beneville Studios held a wide creative mandate: initially to distill and define ESRT’s vision and to conceive of high-level concepts that first animated this ambitious project, and then to help assemble and work alongside the world-class team that brought those visions to reality. Through the process and in collaboration with Thinc Design, Beneville Studios helped to craft the narrative of the visitor’s journey, ensuring that the physical, visual, and experiential perceptions of the project always inspire and engage visitors.