PRESS & MEDIA
"If I was asked what we have created, I could list project after project, but, honestly, what we have really created is a team. This Idea Manifestation Machine."
REMIX SUMMIT 2021 - KEYNOTE
Architectural Digest –
Empire State Building OBSERVATORY
"We’ve created far more than an exhibit," said Michael Beneville of Beneville Studios, a New York–based art and design studio that joined a team of architects, designers, and engineers in the project. "In its attention to detail, materials, and workmanship, this is an extension of the building itself. I think we are creating a work that complements the very soul of the Empire State Building.”
“We didn’t come up with the idea for AREA15 and go searching for a place to build it. We began with a partner's empty lot and the challenge of what to put across the highway from one of the world’s most magnetic entertainment capitals,” said Beneville. “What would break the gravitational pull of the Strip? AREA15 is the product of that process. This is a story about a creative collaboration 10x-ing a $10/square foot warehouse district with creativity and risk.”
FORBES – AREA15: THE MALL OF THE FUTURE
When I ask him about his favorite object, he demurs. “It’s not really about the objects, even though it is,” he says. “Of course, the client receives something at the end of the process, but, to a client, they will tell you that what they most enjoyed about the project was creating it.” In other words, what Beneville Studios sells isn’t one-of-a-kind objects but rather the creative process that results in those objects. Call it an idea-manifestation machine. Or you can just call it magic.
AIRMAIL – WHERE OPRAH TURNS FOR GIFTS
IN:FORUM MAGAZINE – CREATING LEGACIES
“Describing what Beneville Studios does is as tricky as nailing down a cloud. Every project is unique and entirely different to each other. “
INTERIOR DESIGN MAGAZINE –
BEST OF YEAR AWARDS 2015
Winner: Large Office Media/Tech
BLOOLOOP – AREA15 NAMEd MOST VISITED ATTRACTION IN THE US 2022
“We opened our doors in September 2020 not knowing what the future had in store,” says Winston Fisher, CEO of AREA15. “It’s humbling to have tripled our year-over-year visitors in 2022. As we look ahead to 2023 and beyond, I’m thrilled to look forward to welcoming millions more visitors to the expanding District.”
NORMA KAMALI “INVINCIBLE THREADS” PODCAST
“Michael Beneville is not only a futurist but he is wildly creative. We have a strong connection in our interest in how technology like VR, AR, and AI will change the world."