When Bob Pittman took the helm at Clear Channel, he set out to reinvent the company as a forward-thinking media brand—ultimately transforming it into iHeartMedia. As part of that evolution, CEO Pittman gave one directive for his new corporate headquarters: “I want people to walk in the door and say ‘who are these people?’ and I want them to get it within five seconds.” Beneville Studios’ response was the award-winning Tuning Chamber entry and an innovative design concept, developed in collaboration with A+I, that has since been exported to hundreds of iHeartMedia offices across the country.